cartcloseinfolockmenuplayplayplayplayadd to playlistremove from playlistplaylist
View Cart
Storyboarding, Storytelling, and Persuasion

This program explores how defense lawyers can use storytelling techniques to make their arguments more persuasive to juries and judges. Drawing from capital defense practice, the speakers explain how trials are often a contest between competing narratives and how defense counsel can construct a compelling counter-story that helps jurors understand the client’s perspective. The presentation emphasizes that effective persuasion does not require a perfect narrative; instead, lawyers can build a persuasive case through small, concrete scenes and details that make the client’s experiences and decisions understandable within the context of the case.

 

The speakers illustrate these concepts through real courtroom examples from experienced trial lawyers, including closing arguments in high-profile capital cases. These examples demonstrate how effective advocates translate abstract concepts—such as trauma, depression, or reasonable doubt—into vivid moments that jurors can visualize and emotionally understand. The program explains how to identify these “vignettes,” incorporate them into openings, cross-examinations, and closings, and use them to reinforce the defense theory without simply responding to the prosecution’s narrative.

 

Defense lawyers who watch this program will learn practical techniques for developing persuasive trial narratives, locating meaningful details in client histories, and presenting mitigation evidence in ways that resonate with jurors. The speakers also discuss how to acknowledge difficult facts, humanize the client, and present a realistic alternative outcome that jurors can support. By focusing on concrete storytelling methods rather than abstract theory, the program provides defense attorneys with tools they can apply immediately in trials, sentencings, and other advocacy settings.

Marc Bookman

Marc Bookman is the Co-Founder and current Executive Director of the Atlantic Center for Capital Representation and an internationally recognized expert in the field of capital litigation. From 1993 to 2010, he served in the Homicide Unit of the Defender Association of Philadelphia. He has taught at countless death penalty conferences and hands-on training across the nation, including those sponsored by the Defender Association, the National Legal Aid Association, the National Association for Criminal Defense Lawyers, the NAACP Legal Defense Fund, the Bureau of Justice Assistance, the National Institute of Trial Advocacy, and the annual BYOC trainings coordinated by ACCR. Marc is also an avid writer who has published essays in The Atlantic, Mother Jones, VICE, and Slate on various aspects of capital jurisprudence. He earned his B.A. from the University of Pennsylvania, and his J.D. from the University of North Carolina. He published his first book, A Descending Spiral: Exposing the Death Penalty in 12 Essays in the Spring of 2021.

Christopher Adams

Chris concentrates in criminal defense in federal and state courts. Chris concentrates on defending clients accused of white collar crimes, street crimes, sex offenses, and capital murder in the South and around the country. Since launching his private practice in 2007, Chris has represented clients in serious matters from Las Vegas to New York City to San Juan, Puerto Rico. However, the bulk of his practice is fighting for men and women accused of crimes in and around South Carolina. Prior to opening his own practice, Chris spent 15 years as a public defender or non-profit lawyer. Chris began his career in Charleston, S.C., and he and his family returned in 2010 after spending a decade in Atlanta. The son of two teachers, Chris grew up in Carrollton, Georgia. After graduating from his hometown college, he earned his law degree from Georgetown University in 1992. Chris spent the next eight years as a public defender in Charleston, successfully defending clients against a wide array of criminal charges from driving offenses to capital murder. Chris is recognized by his peers for his excellence as a criminal defense lawyer. Chris served as President of the National Association of Criminal Defense Lawyers from 2020-2021. He was selected by Superlawyers in 2016-2020 for Criminal Defense in South Carolina and has achieved an Avvo of 10.0. In 2000, Chris joined the Southern Center for Human Rights, a nationally acclaimed non-profit law office in Atlanta that defends people facing the death penalty throughout the Deep South. Working with committed and talented defense teams, Chris won a series of impressive results in very difficult cases — an acquittal for death row inmate Gary Drinkard, a DNA exoneration for Douglas Echols, an acquittal for Albert Joe Ryans, and a lesser conviction and sentence for death row inmate Levi Pace. Chris accepted the appointment to become the founding director of the Georgia Capital Defender, the state agency charged with defending indigent men and women facing the death penalty at trial and on appeal. During his tenure (2004-2007), the office accomplished amazing results for its clients, resolving 40 cases without a single client being sentenced to death, including a unanimous life verdict in a double murder case that Chris tried in Brunswick, Georgia. However, the State of Georgia responded by cutting funding so low that it undermined the clients’ constitutional right to effective representation. After being prohibited by the State of Georgia from litigating the issue in court, Chris resigned over the principle of effective representation for all defendants facing the death penalty, which was covered in the New York Times. One of Chris’ most distinguished honors came in 2020, when he was sworn in as the 62nd President of the National Association of Criminal Defense Lawyers (NACDL).

CLE State Accreditation
  • General 1.00
  • General CLE-AL: 1.00
  • General CLE-WY: 1.00
  • General CLE-HI: 1.00
  • General CLE-GA: 1.00
  • General CLE-SD: 1.00
  • General CLE-NY: 1.20
  • General CLE-CA: 1.00
  • General CLE-PA: 1.00
  • General CLE-IL: 1.00
  • General CLE-MT: 1.00
  • General CLE-AK: 1.00
  • General CLE-MD: 1.00
  • General CLE-NM: 1.00
  • General CLE-VT: 1.00
  • General CLE-MA: 1.00
  • General CLE-DC: 1.00
  • General CLE-ND: 1.00
  • General CLE-OR: 1.00
  • General CLE-WA: 1.00
  • General CLE-CT: 1.00
  • General CLE-NH: 1.00
  • General CLE-FL: 1.20
  • General CLE-VI: 1.00
  • General CLE-AZ: 1.00
CLE State Accreditation:
  • General 1.00
  • General CLE-AL: 1.00
  • General CLE-WY: 1.00
  • General CLE-HI: 1.00
  • General CLE-GA: 1.00
  • General CLE-SD: 1.00
  • General CLE-NY: 1.20
  • General CLE-CA: 1.00
  • General CLE-PA: 1.00
  • General CLE-IL: 1.00
  • General CLE-MT: 1.00
  • General CLE-AK: 1.00
  • General CLE-MD: 1.00
  • General CLE-NM: 1.00
  • General CLE-VT: 1.00
  • General CLE-MA: 1.00
  • General CLE-DC: 1.00
  • General CLE-ND: 1.00
  • General CLE-OR: 1.00
  • General CLE-WA: 1.00
  • General CLE-CT: 1.00
  • General CLE-NH: 1.00
  • General CLE-FL: 1.20
  • General CLE-VI: 1.00
  • General CLE-AZ: 1.00