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Always Be Closing!

This program delivers a high-energy, trial-focused blueprint for persuasive advocacy built around one core principle: always be closing. It teaches criminal defense lawyers that every interaction—from first client contact, to voir dire, to cross-examination—is an opportunity to advance a clear, consistent theme. By treating trial as a form of theater where attention, engagement, and narrative control matter, the program shows how lawyers can stop reacting to the prosecution and instead dictate how jurors experience the case from start to finish.

 

Criminal defense lawyers who watch this program will gain practical tools for branding themselves and their cases in a way jurors remember and trust. The program explores how message discipline, personality, and authenticity influence credibility far more than legal technicalities alone. It emphasizes the importance of knowing why a jury should believe you, why your client is different from the prosecution’s caricature, and how to communicate that in short, memorable bursts. Lawyers will learn how to stick to a theme, use silence strategically, and let jurors reach conclusions themselves—so they defend those conclusions in the deliberation room.

 

The program also provides concrete courtroom strategies for case evaluation, cross-examination, and dealing with prosecutors who think they have a “plan.” It reinforces that effective cross-examination only asks questions that advance the defense theme, and that jurors disengage the moment they are bored or lectured. By blending trial psychology, storytelling, and real-world courtroom instincts, this program equips criminal defense attorneys to become more persuasive advocates—lawyers who are remembered, believed, and capable of turning even difficult cases into defensible ones through clarity, confidence, and relentless focus on the close.

Shaun Kent

With over twenty-five years of practice in courtrooms across the country, Shaun Kent is an experienced trial lawyer who has dedicated his entire career to fighting for the rights of individuals. From murders and violent crimes to magistrate-level offenses, personal injury cases and workers' compensation cases. Having served as a former deputy solicitor and former public defender before entering private practice, Shaun brings a well-rounded perspective to criminal defense work-he knows how cases are built and how they can be taken apart. In the civil arena, Shaun has secured numerous million-dollar verdicts and settlements for injured individuals. It is his consistent success across this broad range of diverse experience-spanning both civil and criminal litigation in state and federal courts-that sets him apart from his peers. Shaun brings creative insight, courtroom skills and unwavering advocacy to every case. Throughout his career, he has tried more than one hundred cases to verdict, earning a reputation among his peers as a fearless trial lawyer and a tireless advocate. Founding the Kent Law Firm in 2012 in the small town of Manning, South Carolina, he remains deeply invested in the people he serves, both inside and outside of the courtroom. Whether defending against complex criminal charges, pursuing justice for injury victims, or representing workers hurt on the job, Shaun has a reputation for meticulous preparation, a persuasive courtroom presence, and fierce advocacy. Respected by peers and clients alike, he approaches every case as if it will be tried to a verdict before a jury. His dedication to excellence, attention to detail, and tireless approach to working his cases has led to amazing results for Shaun's clients all across South Carolina and throughout the United States.

CLE State Accreditation
  • General 1.00
  • General CLE-HI: 1.00
  • General CLE-SD: 1.00
  • General CLE-NY: 1.20
  • General CLE-CA: 1.00
  • General CLE-IL: 1.00
  • General CLE-AK: 1.00
  • General CLE-MD: 1.00
  • General CLE-VT: 1.00
  • General CLE-MA: 1.00
  • General CLE-DC: 1.00
  • General CLE-ND: 1.00
  • General CLE-OR: 1.00
  • General CLE-WA: 1.00
  • General CLE-CT: 1.00
  • General CLE-NH: 1.00
  • General CLE-FL: 1.00
  • General CLE-VI: 1.00
  • General CLE-AZ: 1.00
CLE State Accreditation:
  • General 1.00
  • General CLE-HI: 1.00
  • General CLE-SD: 1.00
  • General CLE-NY: 1.20
  • General CLE-CA: 1.00
  • General CLE-IL: 1.00
  • General CLE-AK: 1.00
  • General CLE-MD: 1.00
  • General CLE-VT: 1.00
  • General CLE-MA: 1.00
  • General CLE-DC: 1.00
  • General CLE-ND: 1.00
  • General CLE-OR: 1.00
  • General CLE-WA: 1.00
  • General CLE-CT: 1.00
  • General CLE-NH: 1.00
  • General CLE-FL: 1.00
  • General CLE-VI: 1.00
  • General CLE-AZ: 1.00